Business Fashion

‘They can sell anything’: how the Kardashians changed fashion

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Eva Rinaldi [CC BY-SA 2.0 (]
As sales at Topshop and Asos fall, ultra-low-cost online retailers are booming. What’s behind their rise? The global fashion juggernaut of the Kardashians

On 30 September 2018, Kylie Jenner – Kardashian scion, businesswoman and owner of a world-famous poutuploaded a photo to Instagram. In it, she posed beside a blacked-out Range Rover in a pink Katharine Hamnett jacket, cinched at the waist with a grey Chanel bumbag. Underneath, she wore black cycling shorts, white socks and chunky Joshua Sanders trainers in a silvery metallic finish. More than four million people liked the post, captioned simply: “happy sunday.”

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