CHANEL took over 19th century theatre and concert hall, Le Trianon, in Paris on September 17 to celebrate its latest fragrance Coco Mademoiselle Crush Absolu. Campaign star and House ambassador Gracie Abrams was the belle of the 750-strong ballroom, which also included Indian model Bhavitha Mandava, Belgian singer-songwriter Angèle, Canadian filmmaker and photographer Petra Collins, French-British singer and actress Lou Doillon, American-Chilean actor Lux Pascal—and a cast of incredibly talented dancers.
The multi-levelled venue had been transformed into a spirited Parisian café with plush rouge-red velvet sofas and tiny gold lamps glowing atop stacks of The Crush Absolu newspaper. (Throughout the week, CHANEL had taken over multiple bistrots in the city where they hosted guests. Iconic Pakistani newspaper hawker Ali Akbar, who began selling newspapers in Saint-Germain-des-Prés in 1973 and is known as the last paper boy in France, delivered The Crush Absolu tableside to those attending the party.) Back at Le Trianon, magicians weaved comically between tables, eliciting audible gasps in their wake, while tarot readers offered glimpses into the future and tattoo artists sponged on flashes of non-permanent ink. On stage, French composer and pianist Christophe Chassol performed alongside a beautiful vocalist and an animated flutist, adding to the vibrant, magnetic energy of the evening.
Just after nine, the maître d’hotel addressed the room. “Listen closely, can you hear it?” he announced. “We’re about to open the doors to lead you to a night to remember.”
The ballroom opened, and for a moment, the scene inside was almost impossible to decipher beneath a wash of bright, dizzying light. Guests, with martinis and mini monsieur croquettes in hand, followed the familiar sound of Candi Staton’s “Young Hearts Run Free”, the soundtrack to the Crush Absolu campaign. Then, almost as if emerging from the haze, 30 dancers came into view—each as captivating as the next—moving energetically under the direction of Sidi Larbi Cherkaoui, the choreographer behind the campaign film.
PARIS, FRANCE – SEPTEMBER 17: Atmosphere during the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)
Next came Honey Dijon, a friend of the House, who took to the decks for an electric back-to-back set with French DJ Chloé Caillet. The night reached its final crescendo with American producer Alissia, a close collaborator of Anderson .Paak, who brought the room to a euphoric close with a set of funk and electro-soul—just as a shower of gold confetti descended from the ceiling. Somehow the party had taken on the pulse of the city. This was Paris at its best, and guests at their happiest.
PARIS, FRANCE – SEPTEMBER 17: Gracie Abrams attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Francois Durand/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere during the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere at the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Pierre Mouton/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere during the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Pierre Mouton/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Bhavitha Mandava attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Francois Durand/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: A general view of the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Angèle attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Pierre Mouton/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Petra Collins attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Pierre Mouton/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere at the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Pierre Mouton/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Lou Doillon attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Pierre Mouton/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere during the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere during the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere during the “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Angetwins5 attend “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Jacoténe attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Antoine Flament/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Mia Healey attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Francois Durand/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Jasmine Dowling attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Antoine Flament/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Vanda Li attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Antoine Flament/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Sienna Kitchener attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Antoine Flament/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Becca Bastos attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)PARIS, FRANCE – SEPTEMBER 17: Atmosphere during the attends “Coco Mademoiselle” Crush Absolu launch event at Le Trianon on September 17, 2026 in Paris, France. (Photo by Anthony Ghnassia/Getty Images for Chanel)